Elysium Advisors is your partner for seamless M&A – offering strategic insight, expert deal execution and unwavering support to unlock value and mitigate risks
Elysium Advisors is a corporate advisory firm specializing in Mergers & Acquisitions (M&A) and strategic consulting for the AdTech, MarTech and Affiliate Marketing industries. We focus on helping businesses scale, exit or acquire the right targets through commercial strategy and execution.
With deep industry expertise and a strong network of investors, founders and corporate leaders, we guide companies through the complexities of growth, acquisitions and strategic partnerships with precision and efficiency.
years of M&A experience
in AdTech, MarTech and Affiliate Marketing
most common deal range
closed by the team prior to joining Elysium
Our team has 60+ years of combined M&A and commercial experience, gained at leading Big 4 firms and corporate M&A departments. We bring together a diverse mix of nationalities and a deep understanding of cross-border dealmaking.
With 30+ years in AdTech, MarTech and Affiliate Marketing we understand the market shifts, challenges and opportunities shaping the future of digital businesses. Whether it’s programmatic advertising, performance marketing or data-driven user acquisition, we know how to position companies for success.
We begin by deeply understanding the business, objectives and strategic priorities:
A well-structured plan is key to a successful transaction. We develop a comprehensive strategy tailored to the business and industry landscape.
We proactively identify and engage with strategic buyers, private equity firms and financial investors leveraging our network and industry insights to source the best acquisition targets.
We streamline and manage the due diligence process to uncover key financial, operational, legal and strategic insights.
Negotiating favorable terms is crucial to maximizing value. We apply deep financial and legal expertise to structure deals that protect your interests.
We manage the final stages of the transaction, ensuring a seamless transition and successful closing.
We manage the final stages of the transaction, ensuring a seamless transition and successful closing.
At Elysium Advisors, we specialize in M&A and commercial advisory for high-growth technology businesses. Our expertise spans multiple sectors within the digital ecosystem, focusing on acquiring and integrating companies that drive innovation, expand capabilities and create long-term value.
We work with businesses operating in the Digital Advertising space, prioritizing acquisitions that enhance technological capabilities and expand market reach. Our focus includes:
We prioritize acquisitions that add strategic value beyond just revenue, particularly those that offer unique capabilities or untapped potential in performance marketing.
Businesses that provide access to new advertising supply and demand verticals, especially in mobile and app-based environments.
Technologies that enhance the advertising ecosystem for mobile applications, offering better monetization and user engagement strategies.
We partner with businesses specializing in performance-driven Media Buying and Traffic Acquisition, focusing on acquiring companies that optimize campaign efficiency, enhance audience targeting and maximize digital reach. Our focus includes:
Companies that focus on acquiring and optimizing digital traffic within the mobile advertising space.
Large social communities that can be leveraged as alternative traffic sources, boosting engagement and reinforcing brand presence across multiple channels.
We collaborate with companies in the Mobile App and Digital Entertainment space, with a focus on acquiring businesses that drive user engagement, expand content offerings and strengthen monetization strategies. Our focus includes:
Companies with unique offerings in digital gaming, casino-style apps and sports-related entertainment.
Apps that can be complementary and provide synergies with our partners’ portfolio.
The AdTech, MarTech and Affiliate Marketing industries are evolving rapidly, driven by digital transformation, regulatory shifts and changing consumer behavior. These sectors are critical in enabling businesses to reach and engage audiences effectively while optimizing marketing spend.
Adtech
Projected CAGR
(2024-2030):
Source: Grand View Research
MarTech
Projected CAGR
(2025-2033):
Source: IMARC Research
Affiliate marketing
Projected CAGR
(2024-2033):
Source: Business Research Insights
AdTech encompasses platforms and tools that automate and enhance digital advertising, including programmatic advertising, real-time bidding (RTB), supply-side platforms (SSPs) and demand-side platforms (DSPs). The global AdTech market is expected to grow as advertisers shift towards AI-driven automation and data-driven decision-making. However, increased scrutiny over user privacy and the decline of third-party cookies are pushing the industry toward alternative targeting methods like contextual advertising and first-party data solutions.
MarTech includes software solutions that enable companies to streamline and optimize marketing efforts, such as CRM systems, email automation, analytics and personalization tools. The sector is expanding as brands invest in customer data platforms (CDPs) and AI-driven automation to improve engagement and retention. The push for omnichannel strategies and personalization is driving growth, but fragmentation and integration challenges remain key obstacles for businesses looking to unify their marketing stacks.
Affiliate Marketing is a performance-based model where businesses compensate partners for driving traffic or sales. The industry continues to see strong adoption, particularly in e-commerce and SaaS, due to its cost-effectiveness and high ROI potential. AI-powered tracking, fraud prevention and influencer-driven partnerships are reshaping Affiliate Marketing strategies. However, the sector faces increasing regulation and a need for greater transparency in attribution models.
Companies must navigate evolving privacy laws and adapt tracking methods accordingly.
Click fraud and bot traffic remain concerns, pushing the adoption of AI and blockchain-based verification.
Large tech firms continue to acquire smaller AdTech and MarTech players, intensifying competition.
With increased exposure to digital ads, brands need to focus on personalization and non-intrusive ad experiences.
AdTech, MarTech and Affiliate Marketing will continue evolving as businesses adapt to privacy changes, automation and new digital channels. Companies that invest in AI-driven marketing, first-party data strategies and diversified traffic sources will be best positioned for long-term success.
Dammstrasse 18, 6300 Zug, Switzerland
